Recall Method


A key objective in marketing is to be able to value the effort and efficiently measure the return on investment.
Over the years, PREVA Media has developed and established the most representative quantification methodology for Entertainment Marketing activities available today.
The goal of the Recall Method analysis is to weight the projected total audience, using the relative quality of the media itself as well as the quality of the exposure, to generate an accurate and realistic final quantification.



Principles :
QFactor

Recall rate based on product/brand exposure characteristics

Fundamentals

Methodology hard facts

Media Specifics

Global audience basis for each media